32nd IAEE SE Classic

32nd IAEE SE Classic

From: July 27, 2023 to: July 27, 2023
From: 9:00 AM to: 6:00 PM


Georgia Municipal Association
Conference Room
201 Pryor St, SW, Atlanta, GA
United States

All Systems Go!

The SE Chapter is excited to invite you to attend the 32nd anniversary of our Southeastern Classic, an educational and networking event! This year’s SE Classic will be held in-person on July 27 in Atlanta, GA. 

We have all been extremely glad to see the return of trade shows this past year, and we all agree that face-to-face events and meetings are the most successful form of communication. As such, we are “All Systems Go” with this year’s SE Classic that will be exploding with interactive educational components mixed with fun and networking. Be sure to join us!

Earn up to 6 CEM credits.


  • 8:45 am  Welcome
  • 9:00 am   Opening Keynote
    • Meetings Matter (panel discussion with industry experts)
    • Panelists: Jody Mosley, Emerald Exposition; Scott Crawford, GES; Jesse Suglia, Omni Hotels Atlanta – Moderated by Mark Zimmerman, Zimmerman Consulting
      Sponsored by: Zimmerman Consulting
  • 10:00 am  Session 2 
    • Attendee Acquisition: What’s Working to Drive Attendance in Today’s New Marketing Reality
      Jacquelyn Wells, mdg, a Freeman Company
    • Sponsored by: mdg, a Freeman Company
  • 11:00 am  Break
    • Sponsored by: Eleventh & Gather
  • 11:15 am   Session 3
    • Avoiding Burnout and Managing Stress
      Rachelle Stone, PCC, ICF Professional Certified Coach
      Provided by the Chapter Education Fund
    • Sponsored by: U.S. Poultry & Egg Association
  • 12:15 pm  Lunch and Photos
    • Sponsored by: AmericasMart
  • 1:15 pm   Session 4
    • Top Trends and Considerations for the Exhibitions and Events Industry
      Cathy Breden, Center for Exhibition Industry Research; Julie Smith, GES (Virtual)
    • Sponsored by: GES
  • 2:15 pm   Break
    • Sponsored by: Freeman
  • 2:30 pm   Session 5 
    • Through the Maze: Navigating Event Registration Challenges and Opportunities  
      Rich Vallaster, DES, CEM, Personify
    • Sponsored by: Personify
  • 3:30 pm   Session 6 
    • Using ChatGPT and Other AI for Your Events
      Andy Lomasky, Senior Director, IT; PMMI, The Association For Packaging And Processing Technologies (Virtual)
  • 4:30 pm   Open Discussion/Industry-Related Topics
  • 4:50 pm   Closing Remarks
  • 5:00 pm   Networking Meet & Greet
  • 6:00 pm   Adjournment

REGISTRATION & FEES ($5 will be added for onsite registrations)

  • Member: $300   
  • Guest: $400   
  • Student: $100
View all Events

Upcoming Events for 2024


April 11, 2024 Global Meetings Industry Day (GMID)  
April 25, 2024 Chapter Educational Luncheon (Atlanta, GA)  
May 15, 2024 Chapter YP Meetup (Orlando, FL)  
May 16, 2024 Chapter YP Meetup (Atlanta, GA)  
May 17, 2024 Chapter Community Service (Atlanta, GA)  
May 17, 2024 Chapter Community Service (Orlando, FL)  
June 5, 2024 IAEE Learning: Exhibition and Event Sales  
September 3 - 5, 2024 33rd IAEE Southeastern Classic (Orlando, FL)  
October 24, 2024 9th Annual Tech Exchange and Annual Meeting (Atlanta, GA)  
November 2024 Chapter YP Meetup (Atlanta, GA & Orlando, FL)  
December 12, 2024 Annual Holiday Networking Luncheon with MPI GA & PCMA SE (Atlanta, GA)  
December 18, 2024 IAEE Southeastern Chapter GRITZ Reception @ Expo! Expo!  













Organized in 1928 as the National Association of Exposition Managers to represent the interests of trade show and exposition managers, the International Association of Exhibitions and Events™ is the leading association for the global exhibition industry.

More Info

Contact info

IAEE Southeastern Chapter is proudly managed by Jack Friday, LLC

Tel: +1 (404) 474-0944
Email: info@iaeese.org